Launch two new fragrance collections in a way that moved beyond traditional sampling, creating a memorable, highly shareable experience that encouraged product trial while bringing the freshness of the scents to life.

An elevated farmers market where guests could explore the inspiration behind each fragrance through fresh produce, interactive games, and immersive brand storytelling. Every touchpoint was designed to reinforce the sensory connection between the products and their naturally inspired scents.

Guests explored a vibrant market environment featuring:

• A Freshly Picked Market Stand showcasing fresh fruits and vegetables inspired by the Cherry Charm and Strawberry Dream fragrances

• Interactive games including pickleball and a market-inspired ball toss

• Product education and hands-on discovery with Native's newest body care collection

• Curated gifting presented in branded mesh farmers market bags

• Multiple photo-worthy moments designed to encourage social sharing and user-generated content

Full-service event production including creative concept development, experiential design, custom fabrication, spatial planning, visual merchandising, branded styling, logistics, vendor management, staffing, and on-site execution to deliver a cohesive, consumer-first brand experience.

The Freshly Picked Market transformed a product launch into an engaging lifestyle experience that encouraged consumers to see, smell, and interact with the brand in a meaningful way. By blending experiential retail, gamification, and sensory storytelling, the activation generated strong community engagement, memorable content opportunities, and authentic connections with the Native brand.